Monday, 17 December 2012

Music magazine: Genres connotations

''connotation is a commonly understood subjective cultural or emotional association that some word or phrase carries.''

Rock music connotations:
Riff, Chord, Power, Amp, Emo, Goth.

Pop music connotations:
Teenagers, Loud, Auto tuned, Chav-like, Cheap.

Rap connotations:
Black, Anger, Fierce, Power, Life.

Indie connotations:
Calm, Easy-listening, Varying, Different.

Music magazine: Four genres defined

Pop: 
Pop music is a genre of popular music which originated in its modern form in the 1950s, deriving from rock and roll. The terms popular music and pop music are often used interchangeably, even though the former is a description of music which is popular (and can include any style), whilst the latter is a specific genre containing qualities of mass appeal. Pop music usually contains electronic, urban, dance, latin and country.
For example of a pop artist one would be: Katy Perry.

What kind of target audience is pop music aimed at?
Pop music is aimed at a younger target audience. Usually teenagers ranging from the age of seven to twenty five. Although, a lot of radio stations play pop music on repeat and radio listeners range from all ages.

Rock: 
Rock music is a genre of popular music that originated as rock and roll.The sound of rock is traditionally centred around the electric guitar. An example of a rock band would be the Foo Fighters.

What kind of target audience is rock music aimed at?
Rock music is aimed at a target audience of males ageing from 20 to 40, although sometimes women of these ages listen to rock as well. Teenagers also listen to rock as well.

R and B:
Rhythm and blues, often abbreviated to R&B and RnB, is a genre of popular African-American music that originated in the 1940s.

What kind of target audience is R and B music aimed at?
R & B (i.e. popular music) of today, is aimed at 16-25 year olds. It's aimed at black and white audiences of both genders, because the corporates want to maximise revenue so they need to appeal as large an audience as possible.

Hip Hop:
Hip hop music, also called hip-hop, rap music or hip-hop music, is a music genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted.

What kind of target audience is Hip Hop music aimed at?
Hip hop is aimed at a target audience of young adults ageing from 15-25, because it usually has a swear words and foul language in it. It isn't something that an older audience would listen to as they would probably find it outrageously bad.

Music magazine: Genre mind map

What is a target audience? 
A target audience are people of a certain age group, gender, marital status, race etc. (For example; single people, teenagers, females, males.) A specific group of people within the market in which a certain product is aimed at. Discovering the appropriate target market(s) to market a product or service to is one of the most important stages involved with market research. 

Below is a mind map of different genres within the music scene: 


Tuesday, 11 December 2012

Student Magazine: Action Plan

To improve my student magazine I could:
  • Try not to structure everything in to points, and be more creative.
  • I could have rearranged my contents page better.
  • I could do the flat plans by hand.

Monday, 10 December 2012

Evaluation of the student magazine cover and contents page!

To the left is a screen grab of my front cover whilst I was in the process of designing it. It shows a series of different tools that I used to make my magazine front cover. I firstly added the main image,  and I sized it too fit within the size of the A4 page on indesign. I then added my masthead and I used the 'Swatch' colours to design the colours for the text in which I chose red and green to fit the theme of 'Christmas' for my magazine. I also used the shapes to help me with me puff/plug. 


To the right is the finished draft of my contents page for my student magazine. I firstly used the different fonts to choose which font I liked, and then I used the colour 'Swatches' to change the colours to red and green to fit with the 'Christmas' theme. Lastly, I placed my images around the text which helped too complete the layout of my contents page. Without the tools I wouldn't have been able to finish the front cover and contents page of my student magazine.


<-- These are the tools that I used on indesign to design my student magazine front cover and contents page. 

The draft of my student magazine contents page


My finished student magazine cover