Monday 5 November 2012

Task 4: IPC Case Study

I found all of my information out on the following websites:


http://www.ipcmedia.com/about/companyhistory/

http://en.wikipedia.org/wiki/IPC_Media


IPC Media produces over 85 iconic media brands, with out print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month. IPC Media is the UK’s leading consumer magazine and digital publisher.

History of the company

This company goes all the way back to the 1800’s, but in 1963 The International Publishing Corporation Ltd was initiated by the UK's three leading magazine publishers George Newnes, Odhams Press and Fleetway Publications. IPC magazines then came around 5 years later in 1968. The story of IPC is an 150-year period. IPC Media is a Time Warner Company.

Publications IPC media have been associated with


IPC media have worked with Country Life, Woman's weekly, TV times, The Field and Musical Express in the past. These magazines used to be very popular, and some of them still are. 


Current portfolio titles


IPC Media are made up of three divisions; IPC Connect, IPC Inspire and IPC SouthbankIPC Connect, are currently working with Now, Chat and Woman; TV entertainment such as What's on TV, TV Times and TV and Satellite week. IPC Inspire, the mens portfolio: has a lot of leisure brands such as Country Life, Horse and Hound, Rugby World and Decanter, and a few lifestyle brands like Nuts and NME. IPC Southbank is a women's division and comprises fashion brands including Marie Claire and InStyle, and lifestyle brands including woman&home and Essentials and home interest brands including Ideal home, and Livingetc. On the side there is also IPC Advertising and IPC Marketforce. 


The Structure of the Company and recent news about them

IPC media have recently launched 34 new brands on Amazon, they have just given Chris Dicker to the digital business director, on the 24th September 2012 it was announced that IPC Media is the UK's leading cross platform director and and NME has just been launched an app on spotify. IPC media are always supporting success in their business. Sylvia Auton is Chairmen and CEO of IPC Media. Fiona Dent is the managing director of IPC connect, Sylvia Evans is the finance director of IPC Media as a whole, Stephen Hurst is the managing director of IPC marketforce and Dee Mair is the HR director of IPC media. These people keep the company running smoothly, there are also a lot of other people who work for IPC 
Media.

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